MAKE YOUR COMPAIGN USEFUL

The Take Your Child to Work program is honored throughout the nation in schools and many job sites. For the work environment participating in this event, preparation is key for ensuring a smooth day. An email marketer with business owners or office managers on their list could have tremendous success by using their campaign to lend a helping hand. For example, you could send along a list of five to ten things employers can do to make the office more kid-friendly. You could also share some activity ideas for parents who may be concerned about their children getting into things at work. With this type of approach, you are providing a peace of mind that your readers will find invaluable.

Craft a Fitting Promotion

Take Your Child to Work Day can be a stressful event for the parent who has the go through the ordeal of bringing their kid or kids on the job. The parents on your list would probably be very appreciative of something that rewards them for surviving it all. There are various types of promotions you could run for such an email campaign. Be sure to use family friendly email templates, and incorporate promotions involving free gifts, generous discounts, or other rewards your audience will find fulfilling. Promotions that truly benefit the subscriber tend to be far more attractive than regular sales offers, so with the right execution, this sort of strategy could go over very well.